Paper Title
Utilization of Nilo River Water as a Source of Life and Its Impact on Community Behavior in Pangkalan Kuras District, Pelalawan Regency, Riau Province

Abstract
Community behavior is basically a manifestation of culture that is influenced by several factors, among others: environmental, social, economic, and cultural, as well as people's behavior. Drain Base subdistrict, Pelalawan in utilizing Nilo River as bathing, washing and toilet facilities. Bathing, washing and toilet (MCK) is one of the needs of each person. To meet the needs of the community in Pelalawan do on the river Nilo. The shape of the action taken is to clean the body, wash clothes and household furnishings and kitchenware as well as urinating / big on the river. The study was limited to answering the question why the community Village East Kerinci utilize Nilo River as bathing, washing and toilet (MCK). This study uses a qualitative method. Data collected by observation, interview and reference studies. Data were analyzed using analytical models model data flow through the stages of reduction, presentation, and verification of data. The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens interviews, and reference studies. Data were analyzed using analytical models model data flow through the stages of reduction, presentation, and verification of data. The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of bathing, washing and fulfillment of other needs remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens interviews, and reference studies. Data were analyzed using analytical models model data flow through the stages of reduction, presentation, and verification of data. The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens Data were analyzed using analytical models model data flow through the stages of reduction, presentation, and verification of data. The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens Data were analyzed using analytical models model data flow through the stages of reduction, presentation, and verification of data. The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens The results showed that most people in the village of East Kerinci utilize Nilo river for bathing activities, washing and toilet facilities. It is caused by several factors such as environmental, social, economic, and cultural. Public awareness of clean and healthy behavior is quite high, although the embodiment behavior in the use of the river as a means of meeting the needs of bathing, washing and others remain to be done, it is caused by environmental conditions and lack of clean water and sanitation facilities owned by citizens. Keywords - Behavior, Utilization River, MCK.