English Adjectives in Skin Care Products from Online Advertisements
Adjectives are one of the best persuasive powers for customers. The purposes of this study are to 1) survey the English adjectives occurring in skin care products from online advertisements and 2) analyze the structures of English adjectives. The data was collected from top five advertising websites with 8,531 skin care products and classified all words was classified using the program named “TagAnt”. The results show that there are 57,610 words with 1,183 adjectives. It is also found that 1) there are 10 adjectives most frequently that was classified using the program named “AntConc” that there are facial, anti, pure, fresh, perfect, clear, soothing, natural, ultra, and super. 2) Two categories of adjective structures are shown; adjectives in regular order that they are three types physical description which are origin, material, and qualifier and those that in irregular order that they are three types physical description which are observation, color, and age.
Keywords - Skin Care Product, Online Advertisement, English Adjectives.