Paper Title
To Study Thai Tour Guides' Desires from Tour Companies in Supporting their Operation

Abstract
The objectives of this study were to examine Thai tour guides’ desires from tour companies in supporting their operation and guideline for responding the needs of Thai tour guides from tour companies. This study applied mixed method of qualitative and quantitative research. Research tool was a questionnaire; the sample was selected from 2 groups: 111 Thai tour guides in Bangkok, using haphazard or accidental sampling by using frequency and percentage for data analysis, and interviewing 10 senior tour guides who had held position in associate both public and private section or tour guides with more than 15 years of tour experience or academic tour guides who were acknowledged in tourism industry. The data were collected by in-depth interview; using purposive sampling method, discussion and presentation by descriptive statistic. The findings of 111 tour guides who were a tour guiding in Bangkok pointed out that most tour guides required tour companies provided welfare for them, the most desirable welfare is safety supervision. Tour guides gave a guideline that tour companies should provide the travel insurance for tour guides in all cases as same as tourists. The second important issue was regarding welfare, especially freelance guides that tour guides, they wanted tour companies considered the welfare on social security for freelance guides like other occupation. The payment of social security can be deducted from freelance guides’ allowances. The results of 10 senior tour guides who had held position in associate both public and private section or tour guides with more than 15 years of tour experience or academic tour guides who were acknowledged in tourism industry indicated that the main requirement was reserve money management, tour companies should provide full amount of reserve money to tour guides, if not, the companies should urgently reimbursement to tour guides within 3-5 days. Keywords - Desires, Thai Tour Guides, Tour Companies, Operations