Paper Title
Critical Success Factors Affecting Community-based Tourism at Kut Mak Fai, Udon Thani Province, Thailand
Abstract
The objective of this study is to find the critical success factors which affect the community-based tourism at KutMak Fai Sub-district, Udon Thani Province in Thailand. The concept of the 4 components of community-based tourism (CBT) were used in the study; there were 1) natural and cultural resources, 2) community organization, 3) management, and 4) learning. This study was a documentary research from the official website of Community Based Tourism Institution, the Community Based Tourism Handbook and Community Based Tourism Training Handbook, also the media from www.youtube.com which presenting KutMak Fai’s community-based tourism with 10 of purposive sampling.
The study found that the 10 selective media from youtube displaying the 4 components of community-based tourism (CBT); which are 1) natural and cultural resources, 2) community organization, 3) management, and 4) learning but only media number 10 presenting the natural and cultural resources issue.
Keywords - Community-Based Tourism, KutMak Fai.