Paper Title
A Comparative Study of Device Preferences for E-Commercial Practice

There are several forms of online shopping in all societies. Currently, the most utilized way is via smartphone and desktop. Although it is believed shopping via mobile seems more general than via desktop, there is little statistical evidence to confirm this fact. Based on surveys in the last quarter of last year, 46 percent of online spending on fashion was completed via the smartphone, while the desktop accounted for 44 percent of total online expenditure. A large-scale study by Nosto, which examined the data of 1.2 billion visits to web stores worldwide reveals that 58 percent of the traffic of fashion retailers originates from smartphones and tablets, which is almost double the number of visits from the desktop. In the fourth quarter, the mobile share of sales in online fashion was for the first time more significant than that of the desktop: 46 percent versus 44 percent. For comparison: the ratio in the first quarter of last year was 37-50. Similarly, our comprehensive study in Iran has shown the same trend in online shopping. In conclusion, Iranian consumers prefer m-commerce, as well. Therefore webshops can avail by drawing mobile-consumers through tailored structures accustomed for the mobile/tablet platform. Consumer wise, our studies show that every visitor spends approximately 30 percent less time in a web store when they come via the mobile, it shows cost and time-effectiveness to use mobile versus desktop in online shopping for both sellers as buyer. Keywords - E-Commerce, Mobile Shopper, Desktop Shopper, the Online Consumer.