Paper Title
Management Considerations for a Selling Firm Joining a Sharing Economy

Abstract
In traditional sharing economy, the peer-to-peer product sharing is among the consumers. Those consumers, who own some products but do not fully utilize them, may share their products with some renters who do not own the products in order to gain some profit. We consider a peer-to-peer product-sharing problem in which the selling firm also joins the sharing market. That is, the firm not only sells the products to the consumers, but also provides the products to the consumers for renting. We formulate the problem as a mathematical model and find the equilibrium solution to the problem. Then, we conduct a sensitivity analysis on the parameters of the problem, which drives some management and economic implications of the research findings. Keywords - Sharing Economy, Peer-to-Peer Product Sharing, Pricing, Quality