Paper Title
An Empirical Investigation of Factors Influencing Decision Making to Study Bachelor Degree in Tourism Management Program, in International College, Suan Sunandha Rajabhat University: A Case Study of Tourism Management Program Students, Suan Sunandha Rajabhat University
Abstract
This research paper aims to investigate an empirical factor influencing decision making to study Bachelor Degree in Tourism Management program, in International College, Suan Sunandha Rajabhat University, a case study of Tourism management program student, Suan Sunandha Rajabhat University. (2) to study the relationship of various factors influencing decision-making in study Bachelor Degree in Tourism Management program, in International College, Suan Sunandha Rajabhat University. This paper was conducted as a quantitative research. A total of 73 students from Tourism Management program of International College, Suan Sunandha Rajabhat University were interviewed via questionnaire by applying non-probability sampling. The data analysis based on SPSS statistics at the significance level at 0.05. Base on the results, the findings are as follows:1. The findings of factors influencing decision making to study Tourism Management program, in International College, Suan Sunandha Rajabhat University, indicated that most of the samples were female students, studied from first year to fourth year. The majority of sample’s parent average income per month was 25,000-60,000 Baht and the student’s main sources of finance were their own private funding. 2. The study indicated that the highest opinion level on factors influencing decision making to study Bachelor Degree in Tourism Management program, in International College, Suan Sunandha Rajabhat University was the receiving of the Tourist Guide License after graduation at level of 4.35. The following highest average results were at 4.26 on the curriculum which offers teaching and learning in English program. Followed by various field trip programs that are available at 4.25, which is still at the highest level. Furthermore, there were International student exchange program available, this was at high level at 4. 19. Followed by, The University is well-known for its world university rankings at 4.13 which categorized at high level.
Keywords - Factors affect decision making, Motivation Factors, Motivation, Decision Making