Paper Title
Ecolabelling as a Catalyst of Eco-Innovation Process: An Initial Assessment

Abstract
Eco-labels and Green Stickers are labeling systems for food and consumer products. They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when shopping. Ecolabels can be useful in communicating on sustainability, but they must remain an instrument and not end up. Additionally, ecolabels have a critical impact on consumers' decision about the eco-market, including consumer awareness and the management of purchasing. Overall, ecolabelling is a catalyst on eco-innovation process and its determinants, contributing to the development of sustainable and ecological ways of production and consumption. Keywords - Eco-innovation, Eco-label, Green stickers.