Paper Title
Evaluating the Contribution of Facebook in Assessing the CBBE Dimensions of the ‘Made in Moris’ (Mauritius) Brand.

Abstract
The key objective of this paper was to evaluate the contribution of facebook using customer based brand equity model of the ‘Made in Moris’ brand. 150 facebook users were targeted and the data was collected via online method. The independent variables Brand image, Brand awareness, Perceived quality and Brand loyalty were found to positively impact CBBE using facebook. Discussions and implications to these findings are further elaborated in this paper. Keywords - Brands, CBBE, Made in Moris