Paper Title
Impact of Sales Force Motivation Performance: Thailand’s Automobile Industry

Abstract
The purpose of this study was to examine the impact of internal and external motivational factors on performance at the level of behavior among generation Ysalesforce. At first, the study aimed to identify and determine which of the internal and external factors affect much to the motivation of the salesforce and on the other hand, how motivation affects the behavioral performance and results. The results of this study on these variables have important practical implications at the organizational level. The study carried out in the Thailand’s automobile sector focuses on the salesforce as the salesforce is considered a competitive advantage. A quantitative survey was conducted by distributing a questionnaire to a sample of 400 salesforces working in Thailand’s automobile industry. The results showed that the internal factors that best explain salesforce motivation were leading salesforce advancement and career growth and job recognition. External factors that best explain salesforce motivation are salaries and rewards training and development of sales force. Keywords - Motivation, Generation Y, Salesforce, External Factors, Internal Factors