The Proposed Gap Model in Community-Based Tourism for Free independent Traveller by using 5a Analysis: The Case of Chiang Mai Province
With the fast development of the world tourism, Chinese tourists traveling consumption behavior has changed simultaneously. Their destination tourism trend for local history, and cultural food are not included shopping as main purpose. Community-based tourism developing concept is exactly match to the tourists changing behavior. To enhance the development of community-based tourism will not only enrich tourists traveling experience but also catch up the huge market and develop potential for local communities’ benefit. This paper will illustrate 5A theory criteria to construct community-based tourism. CommonKADS technique helps to design for knowledge capture and analysis from the community on both supply and demand side.
Keywords - Community-based tourism, 5A theory in tourism, CommonKADS, knowledge management, FIT in post 90’s.