Factors Affecting The Loyalty of Public Bank Employees in Bangladesh
Banking sector is the most stable sector compared to other industrial sectors of Bangladesh. Presently, there are 59 scheduled banks including 9 public banks in Bangladesh. A large number of people are connected with these banks as employees. Their loyalty towards their jobs along with other factors has an impact on the bank’s overall performance in this sector. Hence, this paper aims at evaluating the factors affecting the loyalty of public bank employees in Bangladesh. Literature review found that various intrinsic and extrinsic factors affect the loyalty of Public Bank employees in Bangladesh. Some intrinsic factors like level of satisfaction, verbal performance appraisal, organizational reputation plays a great impact on the loyalty of the employees. Moreover, some extrinsic factors like compensation, training, career development, working environment impacts directly on the loyalty of the employees. These factors are basically independent variables. On the other hand, organizational well being, financial performance are dependent variables. This study is based on a survey of 200 employees of five leading public banks of Bangladesh. Both descriptive and inferential statistics were used to analyze the data. Descriptive statistics were used to describe the overall loyalty condition of the employees of public banking sector in Bangladesh. Inferential statistics like factor analysis, multiple regression analysis was used to identify the relationships between loyalty of the employees and the factors that affect the loyalty of the employees of public banks in Bangladesh. Results shows that factors like prompt service and well dressed and politeness affect the loyalty of public bank employees in Bangladesh.
Keywords- Loyalty, Public Bank, Prompt Service, Work Environment, Level of Satisfaction, Well Dressed and Politeness.