Role of Globalization in the Expansion of Muslim and Non-Muslim Halal Food Market Economy
This paper examines the role of globalization in the expansion of supply and demand of halal food and non-food products market economy. In this paper, the term “halal” denotes any food and beverages that are permissible for consumption by Muslimsaccording to Islamic dietary regulations. Over the last two decades, global halal food and non-food industries have been experiencing significant growth in production, trade volume, and consumption by both Muslims and non-Muslim consumers. As a certifiable global high-quality brand, halal food trade has been able to break through beyondreligious,cultural, and geographicparameters. Halal food products, especially meat, chicken, and seafood are the driving engines behind this growth. One of the major contributors to the increased consumption of halal food products has been fueled by the rapidly growing global Muslim populations in the Middle Eastern counties, Southwest and Southeast Asia, and Asia-Pacific Regions. Chiefly among them are Indonesia 209.1 million, Pakistan 176.2 million, India 167.4 million, Bangladesh 134.4 million, and the Arab Middle Eastern Countries combined with 400 million. Because of this rapid expansion of the global Muslim population, the demand for halal products has not been only for foodstuffs, but also for nonfood goods and services that has been propelled by the increasing purchasing power of the current global Muslim population of nearly1.6 billion with an estimated $2.1 trillion annually. Notability, there has been a growing global halal food consumption by non-Muslims particularlyin the U.S. One of the explanations for this relatively recent but burgeoning phenomenon is that halal food market has been exceedingly attracting and gaining a greater acceptance among the global non-Muslim consumers, especially the young American millennials who have embraced halal food as a healthier dietary alternative to fast food and processed food products. Further, none-Muslim consumers are likely to associate halal food and non-food products with being hygienic, ethical, natural, and pure. Non-Muslim consumers often identify the word “halal” as a representation of a positive and wholesome food brand.
Index Terms: Halal food economy, Globalization, Food culture, Muslim and non-Muslim consumers.