Paper Title
Factors Affecting the Sufficiency Economy Philosophy Adoption: The Case of Muenwai Sub-District, Nakhonratchasima Province, Thailand

The purpose of this study is to examine the effect of several factors on the sufficiency economy adoption in rural areas in Nakhonratchasima province, Thailand. A sample size of 293 persons was selected using a stratified random sampling. The data was collected using a structural questionnaire. Logistic regression was employed for examining the factors influencing the sufficiency economy adoption. Several factors such as socio-economic and environment were examined. The results showed that demographic, socio-economic, and environment factors have an important role to sufficient economy adoption. The more the person is educated, the more this person is likely to adopt sufficiency economy. Furthermore, people who attained to training are more likely to adopt sufficiency economy. Thus the policy makers should focus on the training. Encouragement workshop attendance is the strategy to increase the adoption rate of sufficiency economy philosophy. Keywords - Sufficiency Economy Philosophy, Adoption Decision