Paper Title
The Development On Constrained Factors Of Marine Recreational Activity By The Analytic Hierarchy Process-Case Study Of Cijin, Taiwan

Abstract
Taiwan is surrounded by the sea and the coastline stretches for 1,600 km with the well marine characteristic that provides developed chance to all kinds of marine recreational activities. There are many tourists in the coastal zone, but very few tourists participate in marine recreational activities. Therefore, the purpose of the study aims to understand the constrained factor of tourist for participation of marine recreational activities. First, developing the preliminary evaluated factors through the experts using Delphi Method, then using analytic hierarchy process (AHP) to establish the constrained factors of the marine recreational actives, and to get its weighting between the factors. Through combining the opinion of the experts and the visitors to provide the suggestion for enhancing tourists participate in marine recreational activities. The results show that the most important dimensions were marine safety management that including strengthening marine safety in the dangerous area of seas, offer real-time information about marine environment, maintain the equipment regularly, heightening tourist’s ability of swimming and self-help ability and keep up the awareness of the environment. The study took Cijin, Taiwan as a case to suggested strengthen marine safety management, and provided the comprehensive mechanism for emergency rescue. Furthermore, strengthen education of marine safety, and enhance swimming and self-help ability of people were also very important, including the knowledge and skill to escape away from rip currents. Keywords - Analytic Hierarchy Process (AHP), Marine Safety, Emergency Rescue Mechanism