Paper Title
Competitive Intensity And Market Dynamism: A Research Agenda For Technology Firms In Emerging Markets

Abstract
Competitive intensity and market dynamism are the key challenges of technology firms entering emerging markets. This article offers insights into the manner in which technology firms navigate both competitive intensity and market dynamism in order to gain a competitive advantage in emerging markets. It also illustrates the important role technology plays on competitive intensity and market dynamism in these markets. Index Terms: Competitive intensity, Market dynamism, Technology firms, Emerging Markets.