Paper Title
An Analysis The Profiles Of Minangkabau Traditional Food Smes: A Preliminary Study Of Minangkabau Traditional Food Sustainability In West Sumatra, Indonesia
Abstract
Thespicy and savory Minangkabau traditional foods are well known nationally and globally. However, their sustainability is in big concern. The study is aimed to analyze the entrepreneurial traits and characteristics of the trade and products of Minangkabau traditional food (Small Medium Enterprises) SMEs in West Sumatra, Indonesia. The study was carried out qualitatively with in-depth interview to describe the profiles of 21 traditional foods SMEs in West Sumatra, Indonesia. The results show that 76 percent entrepreneurs run SMEs of family legacy and still preserve the authenticity of the product�s traditional characteristics. In addition, the entrepreneurs face problem of traditional food sustainability due to the scarcity of the raw materials. It is expected that attention is drawn from various parties to develop traditional food entrepreneurs to maintain their continuity and to contribute to the local economic development, Minangkabau culture and Minangkabau society.
Index Terms- entrepreneurship, traditional food, preservation; Smal Medium Entreprise (SME)