The Effect of Website Quality and Consumer Satisfaction on Consumer Loyalty of Music Product in Indonesia
The digital era marked by the development of technology and information has changed consumer behavior in consuming a product. The music industry is utilizing the development of technology and information to increase the volume of product sales by starting to emerge various music websites offering music products. This study aims to provide a theoretical framework that combines music website quality, trust, and consumer loyalty, as well as testing empirically proposed models. The data used in this study came from questionnaires distributed to respondents who had used online music websites. SPSSm is used as an analytical tool to test the proposed research model. The results showed that website design, website content, website structure, and customer satisfaction have an effect on consumer loyalty of music products.
Keywords - e-Loyalty; e-satisfaction; Music Product; Website Quality.