Paper Title
The Influence of Environmental Awareness and Attitudes of Entrepreneurs on the Acceleration of co-Innovation in Micro and Small Enterprises
Abstract
The underlying objective of the paper is to indicate the levels of pro-environmental awareness of micro and small entrepreneurs and their influence on acceleration of eco-innovations in micro and small enterprises. Based on the literature query and own research the authors indicate the changes in perceiving the relations between the pro-environmental awareness of these entrepreneurs and their pro-environmental attitudes as well as business activeness. In the paper, its authors include in the chronological grasp subsequent levels of pro-environmental awareness growth, with reference to pro-environmental attitudes and abilities of enterprises from the SME sector. Moreover, an attempt has been made to answer the research question “What was the reason behind implementing eco-innovations by micro- and small enterprises and how are they related to their pro-environmental awareness?”
Index Terms - Eco-Innovation Micro And Small Enterprises, Environmental Activity, Environmental Management, Pro-Environmental Awareness.