Paper Title
Impulsive Buying Behaviour of Consumers in Bangladesh

Abstract
This paper ventures to explore the connections, both conscious and subconscious between psychological, social and lifestyle cues with the tendency exhibited by the average consumer to purchase on impulse. The paper is based on descriptive data collected from a relatively small collection of respondents from various age groups and occupations; in an effort to gauge commercial activity at different levels of society. The purpose of the paper was to gain an understanding of what drives consumers to make spontaneous purchase decisions when they are shopping, whether they experience buyer’s remorse, and whether they justify or regret their lifestyle choices. Some factors like good mood, financial stability were found to be stronger motivators and others like forced advertising and group accountability act as inhibitors to the impulsive purchase experience. Index Terms - Impulse, Impulse buying, Buyer behavior, Bangladesh.