Essays on MUAY Thai Creative Tourism Logistics and Supply Chains
Tourism is one of the largest industries in the world. The number of tourists travelling around the globe is dramatically expanding. The aim of this article is to study Muay Thai creative tourism. The author described that it can generate a lot of revenues for various firms along its logistics and supply chains system and proposed the factors which potentially determine the customer’s decision to purchase products and services related to Muay Thai creative tourism.
Keywords - Muay Thai, Tourism logistics and supply chain, Customer’s purchase