Paper Title
Investing Ethically: An Empirical Overview

Abstract
The current study is destined to analyse the evolution of ethical investing wave started in the business world. There is ambiguous explanation of the concepts related to such investments and the challenges are bigger. Literature was reviewed on the basis of data from various countries and regions and it was articulated that in modern times; firms have started given significance to such investments and there is increase in the flow of funds and awareness of people towards the importance of such investments. The features of ethical investments were analyzed and the challenges faced by this industry are also studied. The study made recommendations to overcome the challenges by creating more investment avenues in this field and removing unclear measurement techniques of ethical investments. Keywords - Ethical investment, socially responsible investment, rational investor, behavioral finance. JEL Classification Number: G11, G40, G41, I3.