Paper Title
Ignoring The Warning: Reduced Fetal Movement and Stillbirths

Abstract
4.4% of babies born in the United Kingdom will be a stillborn; stillbirths are the leading cause of deaths in higher income countries within the weeks before and after birth (Heazell, 2017b). Though there are no definite symptoms, a mother’s perception of how little her baby moves within the womb—Reduced Fetal Movement (RFM)—can be critical in predicting a stillbirth. Unfortunately, healthcare providers do not stress the important correlation between RFM and stillbirths (Heazell, 2017b). Therefore, many mothers do not tell their doctors when they notice their baby’s movements reduce (Heazell, 2017a). In order to decrease stillbirth rates through RFM awareness, healthcare providers need a guide to effectively communicate to expecting mothers. A real-life brochure which unsuccessfully communicated RFM will be critiqued. This will be followed by a revised brochure with specific design characteristics to effectively communicate behavioral change within expecting mothers. Hopefully, this communication will help healthcare providers and expecting mothers work together in noticing RFM and in preventing a stillborn. Keywords – Stillborn, Symptomsm, Healthcare, Communication.