Paper Title
Airline Service Expectancies and Winning Strategies for Mature Market

Abstract
This study aims to determine whether airline service quality expectations and perceptions differ in the mature market and to specify the most important service quality variables for the mature market in this direction. In line with these criteria, the airline enterprise preferred by the mature market is also determined in the study. The sample studied consists of 402 individuals. Chi-square tests are employed in order to detect the differences service expectancies between young and mature markets. In addition, VIKOR methodology is used to choose between the two major airline companies operating in Turkey according to preferences of mature passengers. Keywords - VIKOR, multi criteria decision making, airline, mature market