Determining the Value of Start-Up Company using Disaggregated Valuation Models (Case of kr.com)
One of important things start-up company need is seed or early stage of funding. Funding is important for young start-ups to provide them with the capital needed to finance the early development of a new product or service. Valuation is important in raising fund process, because not knowing their fair value of the company could cause owners to sell their businesses for less than they actually are worth. This study is using disaggregated valuation approach to determine KR.com’s total intrinsic value. The information needed to build a valuation model was obtained from KR.com internal record. After doing valuation process, the result that is using disaggregated model respectively.
Keywords- Intrinsic Value, Key Drivers, Start-up, Valuation