Competitive Strategies of Toyota Car Dealers
This article aims to investigate concepts on strategic management and business policy in relation to competitive strategies of Toyota car dealers. Four concepts, namely, entrepreneurial orientation, competitive advantage, market orientation, and business performance were examined. Related literature from documents, journals as well as electronics data base was reviewed. It is, according to the study, suggested that, in good business competition, executives must keep pace with the current situation, and be able to solve the problems of threats and market challenges thrown by competitors in the same industry in a timely manner. They also need to find defensive and protective strategies, and create competitive advantages to reign consumers’ mind sustainably.
Keywords - entrepreneurial orientation, competitive advantage, market orientation, business performance