What drives Employee Engagement in Different Global Contexts? A Comparison of the Enablers in the United Kingdom and India
As Multinational enterprises are increasingly interested in improving employee engagement across diverse geographies, understanding drivers of engagement across different national contexts becomes crucial. Although there is no ‘one size fits all’ approach and no master model for successful employee engagement, four common themes have emerged from research that go to make successful employee engagement, these themes are captured as ‘The Four Enablers of Engagement Model’ by the Engage for Success Movement in the United Kingdom. The purpose of this study is to test the enablers model in two different national contexts to understand which enablers (Strategic Narrative, Engaging Managers, Employee Voice, Integrity) are effective in driving employee engagement in the UK and India. The practical implications of the study are to highlight to multinational enterprises the importance of choosing the right enablers in overseas operations to drive higher levels of employee engagement. An anonymised semi-structured questionnaire, rated the importance of the four enablers in two different global contexts. Key findings from the research demonstrate that there are similarities and differences in the enablers that drive employee engagement in the different national contexts. in India, strategic leadership and engaging managers are key enablers to drive employee engagement in their staff. In the UK, the emphasis is on Employee Voice. The respondents from both national contexts highlighted Strategic Narrative as a key enabler to drive employee engagement.
Index Terms - Engagement Enablers, Drivers of Engagement, Employee Engagement, National Comparisons of Employee Engagement