Sfactors Affecting Customer Retention: A Case Study Of A GPS Tracking And Mobile Data Service Provider
The objective of the research is to study the level of customer retention within a GPS sale company. This research used sample data from 81 customers and analysing the data using a statistical program. The statistics used in the research were percentage, average, standard deviation and multiple linear regression analysis to test the hypothesis. The results found that the level of customer retention is within the ‘excellence level’ (because customers answer in the questionnaire mainly within the strongly agree and agree category) which relates to statistical significance level of 0.01.
Keywords- Customer Retention , GPS Tracking , Technology Application , Services Quality