Paper Title
Planning Legacy for Major Event: The Case of 2012 World Design Capital, Helsinki

Major events are emerging worldwide and are seen to have significant impacts on the host city. However, most of the time, the temporal nature of the event is recognized as a special challenge. The improvement of the host city could be guaranteed only if a long-term legacy plan is considered. In the academic field, there is also a paradigm shift - from the studies on the impacts of the event towards the assessment of event's legacy. Event legacy has also gone from an unknown outcome to something that should be planned from the outset. This research aims at investigating the legacy and its planning adopted by the 2012 World Design Capital Helsinki. Primary data will be collected by in-depth interviews with key informants, including the representatives of city government, operating bodies of the WDC and its legacy plan, and design industries in both Helsinki and Taipei. It will be supplemented by official documents and academic publications. In the aftermath of 2012 World Design Capital, Helsinki adopted four legacy plans, including: the Design Driven City program, Open Helsinki policy, the application for the UNESCO Creative Cities Network, the nomination of Chief Design Officer and the establishment of Helsinki Lab. As a result, five dimensions of event legacy were yielded: (1) integration of design into public administration; (2) service design and design thinking; (3) enhancement of city image; (4) reinforcement of networking; and (5) design policy formulation. Moreover, leadership and vision, timing and communication were identified as three key determinants of success. Keywords - Major event; Event legacy; Legacy planning; World Design Capital; Helsinki