Paper Title
Consumer’s Attitude Towards Green FMCG Products in Indian Consumer Market

Abstract
This research aims on focusing upon consumer’s attitude towards Green FMCG products and how they are beneficial towards conservation of the environment.A primary study was conducted to find out people’s attitude towards Green FMCG product. These days’ people have become concerned towards environment and know the consequences which has led them to shift towards Greener products with minimal effect towards environment or to nature. Keywords - Green, Eco friendly products, Environment, Consumers