Theorising the STEPNE Model: Language in Consumer Cluster Analytics
The paper attempts to develop a structuralframework of language strategy that concatenates the language, the influencing logic of language and the system that governs the act of concatenation itself. In the process, the researcher attempts to establish a narrative analytics framework with the help of the French theorist Baudrillard and his simulation theory. Baudrillard is the vantage point of this structural investigation into linguistic systems constituted by, of and for symbols, because of his thorough study and theorisation of simulations anchored in economic constitutions. By economic constitutions, the researcher means to delineate the European historical development of economic systems from the feudal through the capitalist to the postmodernist mechanisms of value creations. Moreover, through Baudrillard’s engagement with the process of significations as economic transactions, the researcher endeavours to definehuman solutions of representations via formal investigation into the systemic processes of reduction of narratives into strategic transactional relations, and thereby through these linguistico-economic relations, she also establishesthe types of linguistico-representational solutions that may be positioned for the kinds of consumer clusters that engage with those pertinent linguistic systems.
Key Words - Social semiology, Baudrillard, simulations, crowdculture, pataphysics