Paper Title
The Factors Affecting The Choice Of Yunnan Residences On Outbound Tourism

Abstract
Since as an important economic industry in Yunnan Province, tourism has made an increasingly significant contribution to the national economy and social development in the province. This study used the sampling size is 400 tourists, the paper questionnaires to empirically analyze the influencing factors of tourists’ choice. To examine factors affecting the choice of outbound of Yunnan tourism. Logit model is used to estimate the macroeconomic factors affecting the choice of outbound tourism or not. Only use socioeconomic as the variables. And to investigate the factors affecting Yunnan outbound tourists destination of choice. The multinomial logit model has been the most commonly used model for analysis of discrete choice data. Use the both socioeconomic and destination characteristics as the variables. Based on the results of this study, the paper proposes several contributes to the tourism agency and government policy. Index terms - Outbound Tourism, Yunnan, Destinations choices, Factors affecting, Binary and Multinomial Choice Model.