Paper Title
Innovation: The Case Of Uber

Abstract
This paper presents a case study of Uber regards to innovation process and management. Firstly, it studied a previous failure in which Uber failed to be innovative enough. Based on this event, the paper studied innovation and the connection to strategic management by evaluating Uber’s innovation management and differentiation to Grab – Uber’s regional competitor. After identifying the challenges which Uber was facing, recommendation was made using the tools which assist in managing innovation. Index Terms - Innovation; innovation process; strategy; strategic management; Uber