Implementation of Corporate Social Responsibility into the Enterprise
Corporate social responsibility(CSR) is becoming a topic that is increasingly being discussed. Successful companies are no longer enough to focus on making profits. It considers in cooperation with stakeholders in the company's business activities. Stakeholder is any person or organization that has direct or indirect influence. The history of CSR dates back to the early 1950s. There are four pillars with specific activities – economic, social, environmental and philanthropic. One of the possibilities of introducing CSR into the company strategy is using the PDCA cycle. It must be taken into account on the basic characteristics of an organization such as the subject and field of business, the mission of the company, its culture, business strategy or environmental policy.
Index Terms - Corporate Social Responsibility, Sustainability, Implementation