OTT in Thailand: An Analysis of The Opportunities and Constraints
OTT first became a viable alternative to television platforms in the mid-2000s. While in Thailand, the OTT was introduced in 2014 and also has received widespread adoption due to the healthy development of Internet infrastructure and access. In September 2017, the National Broadcasting and Telecommunications Commission (NBTC), Thailand’s media regulator, showed its inclination to regulate the OTT as subscription television service. The commission required all OTT broadcasting platforms to register with authorities to continue operating in Thailand lawfully. It also set up an OTT working group committee to develop the regulatory framework that supports OTT providers under the guidelines of the Asean Telecommunication Regulators’ Council (ATRC). Today Thailand is in the process of digital television transition. While there is an opportunity for future growth in OTT services in Thailand, some constraints have to be taken into account such as the registration of service providers, the proportion of foreign ownership, the issue of intellectual property, net neutrality, and the control of content.
Index Terms - OTT in Thailand, Over-the-Top, streaming videos.