Paper Title
Online Learning Behavior Intentions – Understanding of Quality of Service toward User Satisfaction, Involvement, and Perceived Value

Abstract
Using innovative technologies is a market demand in UAE, it reflects the customer loyalty and it affects the financial performance on educational institutions. The paper studies user behavior and the relation between user intentions and the factors affect those intentions. In addition to main factors such as value perception, quality of service, and customer satisfaction, the paper studies those factors affects the user involvement towards students’ performance. The paper study methodology is primary survey and structural modeling to understand the rational model. Paper results reveals that all factors are significant, and implications were included Keywords - Online learning, Service Quality, Perceived value, Behavior Intentions, Satisfaction