Paper Title
Technological Exploitation of Innovative Product to Pharmaceutical Industry in Thailand by TAM: An Intention-to-Use of Pharmaceutical Excipient for Orally Disintegrating Tablet

Abstract
Orally disintegrating tablet (ODT) is an example of incremental innovative product which is a well-known dosage form in many countries. On the contrary, ODT is still a new concept in Thailand. Therefore, the purpose of this paper is to investigate whether pharmaceutical industries in Thailand have the intention to produce this pharmaceutical innovative product by using prototype pharmaceutical excipient for ODT as a case study. This paper also proposed the new product planning and development (NPD) process that could possibly enhance creating innovation with effective management. Moreover, this paper also assesses the acceptance of this technology by using Technological Acceptance Model (TAM). This model will be adapted as a guideline to exploit other innovative pharmaceutical technology for pharmaceutical industry in Thailand. The result shows that Thai pharmaceutical industry have the intention to use the prototype of pharmaceutical excipient to produce this ODT. Keywords - Component; Product planning and development process, orally disintegrating tablet, pharmaceutical excipients, technological exploitation, technological assessment model