Proceeding Details
| Title : IISTEM INTERNATIONAL CONFERENCE |
| Conference Place & Date: Da Nang, Vietnam 07-04-2021 |
IISTEM INTERNATIONAL CONFERENCE
| Purchase Intention in Transmedia Storytelling: A Case Study of “MAT BIEC” | |||||||||||
| Page(s): | 44-49 | ||||||||||
| Author | Thi Le Huyen Nguyen | ||||||||||
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| Effects of Website Interface on Customer Experience and the Consequences of Customer Engagement Intention in Online Booking Services | |||||||||||
| Page(s): | 75-81 | ||||||||||
| Author | Le Tran-Thien-Y, Ja-Shen Chen | ||||||||||
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