Proceeding Details
| Title : RESEARCH WORLD INTERNATIONAL CONFERENCE |
| Conference Place & Date: Houston, Texas, USA 24-07-2016 |
RESEARCH WORLD INTERNATIONAL CONFERENCE
| How Hedonic And Utilitarian Motivations Affect Consumers� Information Searches: New Car Sales In China�s Sub-Tier Cities | |||||||||||
| Page(s): | 1-8 | ||||||||||
| Author | Shian-Yang Tzeng, Tung-Ju Wu, Yan-Yi Jang | ||||||||||
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