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Impact of Associated Product Grouping On Consumer Perception about Brand Alliance: In the Context of A Developing Country
Page(s): 60-66  
Author Muhammad Ali Yab, Muhammad Ilyas  
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WRL Cited By- 24
 
Exploring How Businesses Use Social Media in B2B Relationship Marketing
Page(s): 67-72  
Author Nur Amalina Mohamad Zaki, Mitchell Ross, Wei Shao, Scott Weaven  
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WRL Cited By- 38
 
Learning Interface For E-Learning
Page(s): 31-35  
Author Md. Ashekur Rahman  
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WRL Cited By- 53
 
Online Market Communication: Contemporary Impact, Opportunities And Challenges
Page(s): 8-11  
Author Shahid Bashir, Ridzuan Bin Masri, Faridah Ibrahim  
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WRL Cited By- 23
 
The Contemporary E-Market Communication Tools and Processes for SMEs
Page(s): 12-14  
Author Shahid Bashir, Ridzuan Bin Masri, Faridah Ibrahim, Vijayesvaran Arumugam, Qussay Ghazeia  
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WRL Cited By- 27
 
Impact of Culture on Consumer Innovativeness: A Comparative Study of Consumers in Singapore and Australia
Page(s): 28-32  
Author Sanjay K. Jain, Anjalika Dalal  
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WRL Cited By- 23
 
The Perceptions and Effects of Country of Origin Image on Asians Metrosexual for Cosmetics Products
Page(s): 65-70  
Author Ramade Tavornpadid, Wei-Chen Teng  
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WRL Cited By- 19
 
Electronic Commerce Adoption in Malaysia: An Empirical Study of Small and Medium-sized Enterprises (SMEs)
Page(s): 20-24  
Author Fatima Ajmal, NorizanMohdYasin  
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WRL Cited By- 29
 
The Effects Of Compatibility, Social Influence, And Awareness In The Adoption Of Takaful
Page(s): 104-107  
Author Maizaitulaidawati Md Husin, Noraini Ismail, Nasihah Rustam  
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WRL Cited By- 9
 
Trust, Antecedent And Consequence In Online Shopping Context: Testing The Role Of E-WOM As Moderating Effect
Page(s): 1-5  
Author Windi, Jeanne Ellyawati  
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WRL Cited By- 58
 
Malaysian Consumer’s Purchase Intentions Towards Private Labels
Page(s): 57-59  
Author Shahid Bashir, Najameddin Sadeg Tumi, Safdar Abbas, Mushtaq Ahmad, Sabbar Dahham Sabbar  
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WRL Cited By- 10
 
The Perceptions And Effects Of Country Of Origin Image On Asians Metrosexual For Cosmetics Products
Page(s): 57-62  
Author Ramade Tavornpadid, Wei-Chen Teng  
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WRL Cited By- 11
 
Commercialization Strategy For The Proposed Visual Anti-Spam System
Page(s): 121-124  
Author A.A. Zaidan, Mussab Alaa, B.B.Zaidan, O.H.Salman  
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WRL Cited By- 7
 
Exploring The Impact Of Relationship Marketing Upon Customer Satisfaction And Customer Loyalty In Malaysian Banking Industry
Page(s): 125-130  
Author Sung Pei Ni, Cheng Boon Liat  
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WRL Cited By- 11
 
Selection Criteria Forfood Packaing Innovation In Thailand
Page(s): 134-138  
Author Wasana Komonwatthanapong, Hataikarn Manuspiya, Chatchawan Chaisuekul, Pattravadee Ploykitikoon  
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WRL Cited By- 12
 
Purposes, Benefits, And Barriers Of Using Mobile Marketing: An Empirical Evidence From Saudi Arabia
Page(s): 31-36  
Author Ahmed Alshumaimeri, Wafa Almobaireek  
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WRL Cited By- 13
 
Effect Of Marketing Mix Strategies And Innovation Toward The Performanceof Guesthouse Business Of The Luangprabang Province, Lao People’s Democratic Republic
Page(s): 56-60  
Author Sunti Savath, Thanakorn Noithonglek  
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WRL Cited By- 25
 
Developing Business And Marketing In А Time Of War Confrontation
Page(s): 57-60  
Author Neviana Krasteva  
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WRL Cited By- 14
 
An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning
Page(s): 131-137  
Author Behrooz Noori  
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WRL Cited By- 13
 
The Development Of Marketing Ecotourism Strategy In Upper Northern Thailand
Page(s): 27-32  
Author Ayooth Yooyen  
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WRL Cited By- 14
 
Factors Affecting Thai Football Fans’ Purchase Intention Towards Thailand’s Premier League Club Jerseys
Page(s): 42-47  
Author Natheenon Visetvithsakul, Rapeepat Techakittiroj  
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WRL Cited By- 21
 
Effect Of Country Of Origin On Product Brand Names- A Study Of Indian Market
Page(s): 78-83  
Author Sanjeev Kumar Garg, P.K.Jain  
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WRL Cited By- 10
 
Predicting Gender Of Online Customer Using Artificial Neural Networks
Page(s): 45-50  
Author Gokhan Silahtaroglu  
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WRL Cited By- 22
 
Determining Risks On New Product Development (NPD)Performance In Small Medium Enterprise (SME)
Page(s): 53-56  
Author Nusaibah Mansor, Siti Norbaya Yahaya, Kazuhiro Okazaki  
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WRL Cited By- 8
 
E Commerce In Saudi Arabia
Page(s): 52-55  
Author Omar S. Almushayt  
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WRL Cited By- 23
 
The Participation Of The Network To Promote The Marketing Potential Of Ruamjaiphopeang Community Business Group At Cholae Sub-District, Mae Taeng District, Chiang Mai Province, Thailand
Page(s): 10-14  
Author Jaikaew, Ardchawin, Wingwon, Boonthawan  
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WRL Cited By- 17
 
The Conceptual Framework: Influence Of Customer Experience Management, Competitive Strategy And Customer Satisfaction On Customer Profitability In Health Spa Business, Upper Northern Region Of Thailand
Page(s): 19-22  
Author Kaewtem, Yongyuth, Natepradit Napawan, Sukpatch Kassara  
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WRL Cited By- 25
 
Causal Factors Effecting Toward The Business Success Of E-Commerce Of Smes In Thailand
Page(s): 38-41  
Author Teerin Ketvichit, Boonthawan Wingwon, Boonchanit Wingworn  
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WRL Cited By- 12
 
An Analysis Of Factors Affecting Purchase Intention On Mobile Games In China
Page(s): 71-76  
Author Zheng Zhang, Thotsapon Sortrakul  
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WRL Cited By- 9
 
Factors Affecting The Demarketing Of Water Consumption In The Gaza Strip, Palestine
Page(s): 1-6  
Author Mohammed Zedan Salem  
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WRL Cited By- 61
 
Strategies For Developing Sustainable And Competitive Cluster For Handycrafts –Based Small Medium Enterprise (SME)
Page(s): 16-22  
Author Lindawati Kartika  
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WRL Cited By- 39
 
Social Media For Marketing Of MBA Institute Of Maharashtra State Of India: A Case Study
Page(s): 35-39  
Author Suryakant Baburao Thorat, E.B.Khedkar, S.B.Jagtap  
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WRL Cited By- 18
 
Determining Risks On New Product Development (NPD)Performance In Small Medium Enterprise (SME)
Page(s): 42-45  
Author Nusaibah Mansor, Siti Norbaya Yahaya, Kazuhiro Okazaki  
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WRL Cited By- 12
 
Consideration Of Web Analysis And A/B Testing For Effective Website Development In B2b Industry
Page(s): 38-42  
Author Takumi Ozawa, Akiyuki Sekiguchi, Yoshikatsu Fujita, Kazuhiko Tsuda  
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WRL Cited By- 11
 
The Future Of Automotive Luxury–What Changes Are Needed
Page(s): 58-62  
Author Nadine Adam  
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WRL Cited By- 9
 
Intent To Purchase Products Online: Impact Of Social Media Platform Use And Friends’ Recommendations
Page(s): 1-7  
Author Murray R. Millson  
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WRL Cited By- 9
 
Effectiveness Of Entrepreneurial Training Model On Beef Cattle Fatteningin Effort Strengthening Competitiveness And The Regional Innovation System In Indonesia
Page(s): 60-63  
Author Sutrisnohadipurnomo, Shanti Emawati, Ayuintan Sari, Endang Tri Rahayu  
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WRL Cited By- 12
 
A Case Study On The Application Of Social Media Analytical And Management Tools
Page(s): 55-61  
Author Geoff Skinner, Srijan Thapa  
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WRL Cited By- 15
 
Impact of Negative Polarity on Consumer Behavior in an Electronic Environment
Page(s): 1-3  
Author Lamiha Ozturk  
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WRL Cited By- 21
 
The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students
Page(s): 64-67  
Author Birol Buyukdogan, Hasan Gedik  
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WRL Cited By- 14
 
The Role of Information in The Marketing of Tourist Services Companies Case Study: Pioneer Companies of Tourist Services In Tehran (Capital Of Iran)
Page(s): 12-14  
Author Amin Zakerinia, Zahra Abazari  
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WRL Cited By- 11
 
Political Connection And Firm Performance Of Thai-Listed Companies
Page(s): 1-4  
Author Umawadee Detthamrong, Nongnit Chancharat  
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WRL Cited By- 15
 
Participatory Business Community Management Of Lai Hin Sub-District, Kokha District, Lampang Province
Page(s): 28-32  
Author Dan Kulroop, Kanjanaruttanateerawichien, Chitchanokwongkhrua, Charuwan Limphaiboon, Omthong Phattanaphong  
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WRL Cited By- 10
 
Factors Affecting The Demarketing Of Water Consumption In The Gaza Strip, Palestine
Page(s): 1-7  
Author Mohammed Zedan Salem  
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WRL Cited By- 15
 
A Theory Of Organizational Image Management
Page(s): 7-12  
Author Joseph Eric Massey  
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WRL Cited By- 13
 
The Raise Standards for Production Management that Ceconomic Growth for OTOP Group on Local Wisdom
Page(s): 39-42  
Author Witthaya Mekhum, Napasri Suwanajote  
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WRL Cited By- 10
 
The Evaluation of Effectivness of Online Marketing Tools Dmo’s (Destination Management Organization) Websites by Fuzzy Topsis Method
Page(s): 83-89  
Author Pinar Celik, Murat Caylak  
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WRL Cited By- 14
 
Destination Marketing and Rebranding Tourism Images of Ipoh City, Malaysia
Page(s): 17-21  
Author Ahmad Puad Mat Som, Yahaya Ibrahim, Asae Sayaka  
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WRL Cited By- 11
 
Perfect Indoor Map Service: 3d Map, Beacons, Ips, Marketing And Next Business
Page(s): 16-21  
Author Yongwon Cho, Sj Kim  
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WRL Cited By- 7
 
Effects Of Green Marketing Strategy On Sales Growth Of Green Vehicles: An Empirical Study On Car Dealerships In Jordan
Page(s): 36-40  
Author Bilal Mohammad Eneizan, Kalsomabd.Wahab, Ummisalwa Ahmad Bustaman  
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WRL Cited By- 14
 
Impulse or Planning Buying: An Empirical Analysis in Grocery Retailing
Page(s): 104-108  
Author Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi  
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WRL Cited By- 7
 
The Implicationsof Financial Literacy And Inovation Towardsmicro-Small Medium Enterprise Of Women Entrepreneurs’ Business Performance
Page(s): 54-57  
Author Rina Novianty, Kiki Yuliani  
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WRL Cited By- 13
 
Developing Customer Experience Model To Increase Emotional Brand
Page(s): 53-57  
Author Khusnul Khotimah,, Nur Choirul Afif  
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WRL Cited By- 10
 
A Questionnaire on the Development of Green Transportation Acceptance
Page(s): 76-79  
Author Pu-Tai Yang, Chih-Yun Wu, Kai-Chieh Yu, Po-Wei Lin, Anarmaa Ganbat  
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WRL Cited By- 9
 
A Study of Effect of Selected Attributes of Serviced Residence Type Dormitoryon the Customer Satisfaction and Revisiting
Page(s): 23  
Author Jinuk Moon, Minho Cho  
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WRL Cited By- 10
 
Green Brand Personality and Green Purchase Intentions: The Mediation Roles of Green Brand Associations and Green Brand Attitude
Page(s): 24-28  
Author Yu-Shan, Chen, Ching-Hsun Chang  
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WRL Cited By- 8
 
The Negative Impact of Greenwash on Green Purchase Intention
Page(s): 29-35  
Author Yu-Shan Chen, Yu-I Lee, Ching-Ying Lin, Pi-Yu Lai  
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WRL Cited By- 12
 
Marketing Strategies In The Globalised Era: A Study With Reference To Asian Paints
Page(s): 10-13  
Author Mohan Balgarkashi  
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WRL Cited By- 9
 
Structural Equation Model Of Market Orientation And Supply Chain Management On The Effectiveness Of Thai Small And Medium-Sized Enterprises
Page(s): 27-33  
Author Wanno Fongsuwan  
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WRL Cited By- 11
 
Xiaomi and its Entrance to the Honduran Market E-Commerce in Honduras
Page(s): 52-55  
Author Christian Mauricio Reyes, Wu, Ching-Sung  
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WRL Cited By- 8
 
Trust in Relationship Marketing
Page(s): 54-59  
Author Beverly Leeds  
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WRL Cited By- 22
 
Setting Up Of Pizza Hut In Kabul, Afghanistan
Page(s): 8-10  
Author Fatima Shaher  
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WRL Cited By- 9
 
Movie Marketing: Advertising, Online Reviews And Box Office
Page(s): 1-3  
Author Tae Ho Song, Xina Yuan  
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WRL Cited By- 7
 
An Empirical Investigation Of The Factors That Influence Young Chinese Consumers To Purchase Luxury
Page(s): 12-15  
Author Xuedong LI, michael D. Clemes  
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WRL Cited By- 6
 
System Reflexive Paradigm Of Strategic Marketing
Page(s): 5-9  
Author Andrii a. Dligach  
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WRL Cited By- 11
 
Determinants of Firm Financial Performance: An Empirical Investigation in Context of Public Limited Companies
Page(s): 4  
Author Syed Hassan Amjad  
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WRL Cited By- 8
 
Firm-Created Social Media Communication and Consumer Brand Perceptions
Page(s): 5-7  
Author Rabail Khalid  
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WRL Cited By- 9
 
Opinion Mining And Analysis Of Game Apps Review Comments
Page(s): 9-13  
Author Chi-I Hsu, Chaochang Chiu  
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WRL Cited By- 7
 
How Sporting Goods Brands Show Their Sport Brand Authenticity?
Page(s): 1-4  
Author Jekyung Lee, Sangyeon Song, Jeonghoon Lee  
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WRL Cited By- 15
 
Importance of Social Media in Destination Marketing: Theory and Practice
Page(s): 17-21  
Author Berislav Andrlic, A.Chamaru De Alwis  
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WRL Cited By- 16
 
Importance of Social Media in Destination Marketing: Theory and Practice
Page(s): 17-21  
Author Berislav Andrlic, A.Chamaru De Alwis  
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WRL Cited By- 10
 
English Teaching Methods Through Project-Based Learning in English For Marketing and Advertising Course
Page(s): 103-105  
Author Suwaree Yordchim  
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WRL Cited By- 12
 
A Study On Factors Influencing The Customer Participation Through Sns Promotion Event
Page(s): 12-17  
Author Seungjun Yang, Jee-Eun Choi, Hee-Woong Kim  
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WRL Cited By- 11
 
Combining Sms And Web Based Technology To Boost Livestock In Developing Countries Case Study Of Rwanda
Page(s): 46-50  
Author Marie Goretti Kabera, Shima Hisato, Nasratullah Ghafoori, Najiba Hussaini  
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WRL Cited By- 18
 
Effective Of Augmented Reality (Ar) In Marketing Communication; A Case Study On Brand Interactive Advertising
Page(s): 1-5  
Author Elham Baratali, Mohd Helmi Bin Abd.Rahim, Behrang Parhizkar, Zahra Mohana Gebril  
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WRL Cited By- 26
 
Marketing Use By The Insurance Companies In Albania
Page(s): 35-38  
Author Evelina Bazini  
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WRL Cited By- 12
 
The Study Of The Agricultural Marketing Extension In Poland And Iraq
Page(s): 20-23  
Author Ahmed Awad Talb Altalb, Tadeusz Filipek  
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WRL Cited By- 15
 
Study On The Degree Of Website Localization Among Overseas Foreign Exchange Trading Platforms In China
Page(s): 7-11  
Author Gevorg (GEORGE) Grigoryan  
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WRL Cited By- 8
 
Brand Building Challenges in Global Market: An Overview
Page(s): 11-15  
Author Mohammed Rizwan Alam  
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WRL Cited By- 12
 
The Effect Of Green Stakeholder On The Adoption Of Green Marketing Strategies
Page(s): 6-8  
Author Bilal Mohammad Eneizan, Kalsom Abd.Wahab  
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WRL Cited By- 11
 
E-Marketing Adoption and Competitive Advantage: Study of Commecial Banks in Nigeria
Page(s): 1-6  
Author Sagir Abubakar, Aminu Ahmad, Mu’azu Umar  
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WRL Cited By- 20
 
Implementation Of Science And Technology For Export Products Through Training And Assistance Efforts Improvement Wood Furniture Industry Mpetitiveness In The Global Market In District Klaten Central Java Indonesia
Page(s): 51-54  
Author Siti Nurlaela, Sholichul Hadi, Muh. Fajar Shodiq, Pramono Hadi  
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WRL Cited By- 68
 
Analyzing Of Marketing Strategy Formulation In Improve Competitive Advantage Of ECI
Page(s): 8-13  
Author Genoveva, Stivenes Tjin Siam  
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WRL Cited By- 9
 
Determining The Relationship Between Fanpage Contents And Pta Metrics
Page(s): 1-6  
Author Zoha Rahman, Hasmah Zanuddin, Kumaran Suberamanian, Sedigheh Moghavvemi, Mohd Hairul Nizam Bin Md Nasir  
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WRL Cited By- 11
 
Consumer E-Lifestyle, Perceived Corporate Identity, Customer Satisfaction and Loyalty Among Young Mobile Service Subscribers: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT)
Page(s): 1-6  
Author Siti Hasnah Hassan, Loi Wai Yee, Ramayah Thurasamy  
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WRL Cited By- 20
 
8P’Sofmarketing Mix Towards Repurchase Intention Of Domestic low cost airline In Thailand: A Conceptual Framework
Page(s): 49-53  
Author Sujira Vuthisopon, Chalitasrinuan, Wanno Fongsuwan  
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WRL Cited By- 7
 
The Study of Relationships of Guest Experience to Relationship Strengthin Hotel Industry
Page(s): 9-13  
Author Chun-Hao Cheng, Jun-Zhi Chiu, Natsuko Kashirajima  
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WRL Cited By- 9
 
Impact of Modern Architecture on Tourism Development Case Study of Dubai – Uae
Page(s): 1  
Author Abdullah M. Al nafeesi  
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WRL Cited By- 26
 
Community-Driven Innovative Technology: An Avenue to Promote Malaysian Homestay Programmes
Page(s): 51-54  
Author Razamin Ramli, Mahadi Hasan Miraz, Mohd Faizal Omar, Kalsom Kayat, Ku Ruhana Ku-Mahamud  
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WRL Cited By- 11
 
Overview of Energy Marketing Developments In Turkey
Page(s): 8-12  
Author Giray Esref Kiral, Celal Kocatepe, Mehmet Uzunoglu  
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WRL Cited By- 9
 
Exploring The Negative Side of Social Networking Sites: The Role of Privacy Risk And Trustworthiness
Page(s): 6-11  
Author Dauw-Song Zhu, Zui Chih Lee, Chen-Wen Chung  
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WRL Cited By- 5
 
Identifying Indicators of Green Supply Chain Management in Atlas Tile Company: Taking Environmental Considerations into Account
Page(s): 11-14  
Author Hamideh Shekari, Nahid Amrollahi Biuki, Amir Hosein Mohammad Karimi, Alireza Ahmadi Nodushan  
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WRL Cited By- 17
 
Enhancing The Ability of Agriculture Practitioners of Government Sectors in Order to Support Thai Farmers Based on The ‘Self-Reliant’ Concept
Page(s): 11-13  
Author Wandee Suthinarakorn  
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WRL Cited By- 8
 
The Internet and Social Media in Poliitical Participation in Indonesia
Page(s): 16-18  
Author Andi Alimuddin, Seniwati  
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WRL Cited By- 8
 
Factors Influencing The Repurchasing Behavior of Tourists Staying in Resorts, Lampang Province
Page(s): 15-18  
Author Sawitree Thadee, Boonthawan Wingwon  
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WRL Cited By- 4
 
The Effect of Market Orientation and its Associated Barriers on University Perfomance Using Markor Scale: A Study of Universities of Technology in South Africa
Page(s): 1  
Author BA Mokoena  
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WRL Cited By- 8
 
Achieving Customer Loyalty Online Via O2O Business Mode: A Case Study
Page(s): 45-49  
Author Fong-He Chiu, Shang-Yung Yen  
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WRL Cited By- 10
 
Achieving Customer Loyalty Online Via O2O Business Mode: A Case Study
Page(s): 45-49  
Author Fong-He Chiu, Shang-Yung Yen  
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WRL Cited By- 7
 
The Effect of Price, Quality and Store Loyalty on Malaysian Consumer’s Private Label Brand (PLB) Purchase Intention
Page(s): 77-79  
Author Shahid Bashir, Kamaljeet Kaur, Sabbar Dahham Sabbar, Safdar Abbas, Mushtaq Ahmad  
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WRL Cited By- 10
 
Factors Affecting Consumers’ Buying Decision of Online Diamond Shopping
Page(s): 8-10  
Author Chanisara Akarahirankul  
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WRL Cited By- 7
 
Market Orientation as a Social Learning Approach to University Performance: A Focus on Universities of Technology in South Africa Using Mktor Scale
Page(s): 2  
Author Ba Mokoena  
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WRL Cited By- 12
 
Development of a Proposed Competitive Tourism Model For South Africa
Page(s): 10-16  
Author Danie Ferreira, Sandra Perks  
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WRL Cited By- 45
 
B2c Dimensions Are Improved By Mobile Services Adoption: Case Study of The Libyan Banking Industry.
Page(s): 7-14  
Author Fouad Omran Elgahwash  
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WRL Cited By- 11
 
Ghettoization of World Economy and It’s Impact on Marketing
Page(s): 7-11  
Author Neviana Krasteva  
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WRL Cited By- 8
 
The Strategies of Real Estate Marketing For the Rebranding, Khon Kaen Province
Page(s): 6-10  
Author Duangjan Nachaisin  
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WRL Cited By- 8
 
Innovative Marketing that Affect the Successful Implementation of Electronic Businessfor Export, Bang Pain Industrial Estate
Page(s): 44-48  
Author Jiraporn Boonying  
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WRL Cited By- 6
 
Assessment of The Role of Marketing Department in The Banking Institution: A Case Study of Barclays Bank, Obuasi Branch
Page(s): 1-3  
Author Ebenezer Mensah, Samuel Oppong Boampong  
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WRL Cited By- 8
 
Impact of Ownership Concentration on Accounting Voluntary Disclosure Reporting: Evidence From Listed Firms in The Down-Stream Sector of The Nigerian Petroleum Industry
Page(s): 1-4  
Author Ali Shariff Kabara, Kamaluddeen Usman Danyaro  
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WRL Cited By- 3
 
A Study on Demographic and Marketing Factors Influencing Consumers to Consume Hot Pots in Yangon, Myanmar
Page(s): 11-14  
Author Sandar Aung  
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WRL Cited By- 5
 
Factors Influencing First Year Students’ Perceptions of The Right to Medical Care Through Direct Marketing Communication Channels: A Case of Khonkaen University
Page(s): 6-10  
Author Porramin Photipatphiboon, Bundit Sawnyavisuth  
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WRL Cited By- 10
 
The Influence of Product Involvement and Perceived Value on Customer Brand Engagement of Thai and Lao Consumer: A Case of Milk Products
Page(s): 11-16  
Author Wananya Thongthip, Pensi Jaroenwanit  
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WRL Cited By- 12
 
An Analysis of Mobile Banking Customers for A Bank Strategy and Policy Planning
Page(s): 24-30  
Author Behrooz Noori  
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WRL Cited By- 7
 
The Contribution of Co-Operative Organizations to The Oil Palm Smallholders Communities’ Economic Development:A Case Study of A Sustainable Oil Palm Cultivation Co-Operative In Malaysia
Page(s): 12-17  
Author Sarmila M.S, Novel Lyndon, Sivapalan Selvadurai, Rosnizaaznie Che Rose, Nazirah Jaafar, Khairul Anwar Isnin  
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WRL Cited By- 5
 
Motivation Serving Customers As Determinants Established of Entrepreneurs Behaviour of Smes in Indonesia
Page(s): 13-16  
Author Andreas Fk, Sasmoko, Arnold Tindas, Frederikus Fios  
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WRL Cited By- 5
 
Adolescent and Family Purchase Decision Making For Durable Goods Among Three Ethnic Groups of Nigeria
Page(s): 5-10  
Author Gideon C. Uboegbulam, Justitia O. Nnabuko  
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Swine Marketing Model And Profit Maximization in Free State of South Africa
Page(s): 11-21  
Author Gideon C. Uboegbulam, Tshedi M. Naong  
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The Analysis of Key Success Factors in Franchise Business
Page(s): 90-91  
Author Teerawong Sanphiphat  
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Relationship Between Marketing Mix of Whey Protein and Consumer Buying Decision in Bangkok Metropolitan
Page(s): 22-25  
Author Naruebodin Voravudhi, Chalita Srinuan, Opal Suwannamek  
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WRL Cited By- 6
 
Adolescent and Family Purchase Decision Making For Durable Goods Among Three Ethnic Groups of Nigeria
Page(s): 5-10  
Author Gideon C. Uboegbulam, Justitia O. Nnabuko  
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WRL Cited By- 8
 
Swine Marketing Model And Profit Maximization in Free State of South Africa
Page(s): 11-21  
Author Gideon C. Uboegbulam, Tshedi M. Naong  
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Supply Chain Analytics: A Customers Driven Shareholder Value
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Author Mohammed Nadeem  
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An Assesment of Brand Preferences For Mobile Operator Services in Katsina Metropolis, Nigeria
Page(s): 39-44  
Author Abubakar Sani  
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NEGATIVE E-WOM AS A RESPONSE TO BRAND FAILURES: EVIDENCE FROM AN ONLINE BRAND COMMUNITY
Page(s): 12-17  
Author Tugba Ozboluk, Yunus Dursun  
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Analysis of Marketing Strategy Based on Consumer Behavior
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Author Rahmat Madjid, Endro Sukotjo, Agustinus Tangalayuk, Asrip Putera, Daning Prima Pratama, Almuadzin, Muh. Akril A  
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Children as an Advertisement Audience: Interpretation of Advertisements Through Drawings
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Author Asina Gulerarslan, Alper Yilmaz  
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Perceived Quality of Visit And Foreign Tourists’ Satisfaction in Malaysia
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Author Chuie-Hong Tan, Xin-Wei Chong, Gowrie Vinayan  
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Marketing Mix Factors Toward Decision Making in The Purchasing Goods And Services Via Facebook: in The Case of Muang District, Ubonrajchathani Province, Thailand
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Author Chanchai Supaartagorn  
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Local Wisdom: Local Rice Breeding Approach to Supply Chain and Value Added In The Indramayu District, West Java
Page(s): 23-26  
Author Lilis Imamah Ichdayati, Rizki Adi Puspita Sari  
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Investigating Various Motivational Elements That Impact Wedding Destinations (Event Venue) Selections
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Author Eiman Medhat Negm, Ahmed Moussa Elsamadicy  
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Today’s Social Network Sites: An Analysis Of Emerging Security Risks And Their Countermeasures
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Measuring The Customer-Based Brand Equity of A Destination as A “Furniture Brand”*
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Author Cagatan Taskin, Onur Ozturk, Ahmet Akif Karadamar  
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Theorem on Brand Loyalty in Consumer Dynamics for Moderate Consumption Leading to Well-Being of Society
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Author Shahid M. Butt  
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A Low-Risk Experiments for Customer Segments of E-Mail Marketing Campgains: A Business Intelligence Approach
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Author George Sammour, Benoit Depaire, Koen Vanhoof  
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Customer Experience Management: The 4 P’s of E- Marketing in M-Commerce Context
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Author Margaret Meiling Luo  
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Approach To The Interactive Relationship Between The Virtual Community And Its Participants From The Perspective Of Virtual Community Identity
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Author Lee, Yu-Lun  
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Discussion on The Impact of Advertising Information And Product Involvement On Green Consumption From A Perspective Of Message Framing
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Author Lee, Yu-Lun  
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An Evaluation Of City Branding To Reinforce The City Competitiveness (A Case Study Of Surabaya)
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Author Anastasia Purwanti, Genoveva  
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Influencing Factors to Increase Netizen Intention Toward Online Display Advertising from Indonesia E-Commerce Company
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Author Verdy firman s.ikom, Maya ariyanti se., mm.  
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Linking Open Innovation and NPD Process Capabilities: The Role of Organizational Structure
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Problems Within Printing Business Operations In Thailand
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Author Apinya Mungaomklang  
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A Management Model of Development for Suansunandha Rajabhat University Through The Sustainable Tourism
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Author Weera Weerasophon  
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Corporate Customers' Reaction to Post-M&A Integration in Banking Sector: A Qualitative Study of The Indian Banking Industry
Page(s): 22-24  
Author Ritu Chhikara, Mohammad Tayeenul Hoque, Safia Bano  
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Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China
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Author Gevorg (George) Grigoryan  
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The Impact of Marketing on Revenue Generation in Polytechnic Consultancy Services Ltd, Fptb
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Author Hussaini Yaro Ali, Sagir Abdullahi Mahmud  
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Competitive Advantage Strategy and Successful Business Operation Model of Manufacturing in Chachoengsao Province
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Author Sutthathip Kamthornphiphatthanakul, Thanadech Kangsawat, Saranya Noibuatip  
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A Study Of The Effects Of Marketing Mix On Brand Equity Dimensions
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Author Mohammad Sherafatpour, Azam Asadi, Mohammad Yarahmadi  
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Behavior and Relationship Between Education Level and Marketing Mix Satisfaction of The Tourists at Don Hoi Lot (Tourism Destination) in Samutsongkham Province, Thailand
Page(s): 35-40  
Author Rumpapak Luekveerawattana  
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A Study Of The Effects Of Marketing Mix On Brand Equity Dimensions
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Author Mohammad Sherafatpour, Azam Asadi, Mohammad Yarahmadi  
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Identifying The Consumer Characteristics And Preferences Towards Traditional Cheese
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In-Flight Safety Videos: Safety Measure Or Marketing Gimmick?
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Author Norita Ahmad, Rania Al Sakaf, Rim Zakaria  
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Literature Review And Analysis Of Product Involvement Between 2000 And 2015
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Author Lee, Yu-Lun  
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The Effect Of Hijab Fashion Company Marketing Mix Strategy To The Number Of Hijab Consumer In Indonesia
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Author Fitri Fadhilla  
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Managementinnovation Strategy To Face The Competition Of Domesticcommercial Flight Business In Indonesia Case Study: Garuda Indonesia Airline
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Author S. Rendy Ardiansyah  
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Factors Related to Health Food Consumption Behavior of Undergraduate Students in Rajabhat University of Bangkok Metropolis
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Author Jiraporn Weenottranon, Chayapat Kee-Ariyo  
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Green Marketing: Millennials’ Perceptions of Environmentally Friendly Consumer Packaged Goods Products
Page(s): 6-10  
Author Nichaya Suntornpithug, Susan King Indiana  
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A Dimensional Analysis Of Service Quality Provided In Cricket League Matches In A South African Context
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Author Ba Mokoena  
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A Dimensional Framework Of Factors Influencing Loyalty Card Users’ Buying Behaviour
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Author Sandra Perks, Nadine Oosthuizen  
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Integrated Approach On A Green Labeling And Green Marketing
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Author Derya Cevik Tasdemir, Filiz Cayiragasi  
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Information Technologies And Relationship Marketing Strategy In Marketing: A Literature Review
Page(s): 60-64  
Author Filiz Cayiragasi, Mustafa Ucar, Asli Ozpolat, Derya Cevik Tasdemir  
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Tourism Marketing: Criminal Acts Against Tourists And Strategies To Overcome
Page(s): 22-24  
Author Prakash Valiappan, Ahmad Azmi M.Ariffin  
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Hotel Experiences Of Disable Guests: A Short Review
Page(s): 25-27  
Author Maggie Chong, Ahmad Azmi M.Ariffin  
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The Service Experiences Of Deaf Hotel Guests
Page(s): 32-37  
Author Maggie Chong, Ahmad Azmi M.Ariffin  
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WRL Cited By- 1
 
Dimensionality Of Hotel Experiences Among Deaf Guests
Page(s): 38-43  
Author Ahmad Azmi M.Ariffin, Maggie Chong  
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The Relationships Between Social Conservatism And Preference For Shariah-Compliant Hotels
Page(s): 44-50  
Author Nadzirah Rosli, Ahmad Azmi M.Ariffin  
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Effect Of Customer Demographics On Their Perception Towards Crm Practices Adopted By Selected Hotels In Rajasthan Province Of India
Page(s): 16-19  
Author Karunesh Saxena, Farheen  
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WRL Cited By- 1
 
Factors Affecting The U-Computing Use In The Restaurant Industry
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Author Mu Lan Ma, Shui Lien Chen  
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First Year University Student’s Perceptions Of Promotional Tools Adopted By A Selected University In South Africa
Page(s): 11  
Author Ba Mokoena  
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WRL Cited By- 2
 
Reimagining Green Marketing From The Viewpoint Of Corporate Social Responsibility
Page(s): 11  
Author Ching-Jung Hsieh  
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WRL Cited By- 0
 
Factors Related To Health Food Consumption Behavior Of Undergraduate Students In Rajabhat University Of Bangkok Metropolis
Page(s): 16-20  
Author Jiraporn Weenottranon, Chayapat Kee-Ariyo  
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Social Medıa, Product Groups and Turkısh Consumers’ Preference
Page(s): 21-25  
Author Naci Buyukdag, Olgun Kitapci  
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WRL Cited By- 1
 
Findings Regarding The Impact Of Demographic Factors On Advertising In The Gambia
Page(s): 7-11  
Author Chia-Lin Lee, Sadibou Jammeh  
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WRL Cited By- 1
 
Digital Marketing Communication Model Of Traditional Indonesian Decorative Art Products: Antecedents To Call To Action
Page(s): 53-58  
Author Hatane Semuel, Serli Wijaya  
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The Role Of Relationship Quality On Customer Loyalty: The Effectiveness Of Strategic Relationship Marketing
Page(s): 21-24  
Author Song Bee Lian  
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WRL Cited By- 4
 
A Study Of Tourists’ Satisfaction And Behaviors Of International Tourists In Bangkok China Town
Page(s): 6-9  
Author Bua Srikos, Weeraweerasophon  
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WRL Cited By- 2
 
The Guidelines To Bring Thai Medicine And Herbs Based On Local Wisdom And To Develop Them Into Cultural Health Supplementary Products: A Case Study Of U-Thai Prasit Corporation, Prachin Buri Province
Page(s): 87-90  
Author Vilasinee Jintalikhitdee, Saowapaphaithayawat, Tikhampornpunluekdej, Yaniniephaithayawat  
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WRL Cited By- 2
 
Behavior And Factors Influencing To The Decision-Making Of Selecting Photo And Video Applications
Page(s): 123-127  
Author Wipada Chaiwchan, Jarumon Nookhong, Kasit Rungsakcharoenchai  
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WRL Cited By- 2
 
Investigating Consumer Shopping Behaviors Across Online and Physical Channels in Taiwan
Page(s): 51-55  
Author Chia-Lin Lee, Ya-Han Wang  
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WRL Cited By- 2
 
An introduction to neuromarketing and understanding the consumer brain: They do purchase, but why ? An insight for review and implications
Page(s): 24-31  
Author Furkan Sariatli  
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WRL Cited By- 1
 
User Acceptance of Augmented Reality Technology : Mobile Application for Coin Treasury Museum
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Author Premkamon Jankaweekool, Thanakorn Uiphanit  
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WRL Cited By- 1
 
Examining Sightseeing Tourists’ Motivation, Satisfaction, and Behavioural Intentions of a Destination: Evidence from an Island Tourism
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Author Chien-Min Chen  
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WRL Cited By- 1
 
Social Media Influencer- A Lifestyle or a Profession of the XXIst Century?
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Author Marcin Mateusz Szczurski  
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WRL Cited By- 2