Factors Influencing Customer Satisfaction Level in An E-Commerce Platform: A Case Study Analysis of Digikala in Iran
Malaysia is moving towards more on building a knowledge-based economy and becoming more reliant on information technology nowadays, the need to ensure business continuity in the event of crisis or disaster has become more paramount than ever. Both public and private organizations are strongly advised to prepare their business continuity Planning (BCP) to ensure that operations continue smoothly after the unwanted catastrophe. Without a proper business continuity planning, the operation is disrupted. This study is to investigate the factors that contribute to the success of business continuity planning in Malaysian universities. Both measurement and structural models were employed to identify the relevance and significance of the relationship of the chosen variables. Results of this study proved that both risk management and contingency approach related to the business continuity planning, thus affect the business continuity management as a whole. The study revealed that 0.502 (R2) of business continuity planning can be well-explained by risk management and contingency approach.
Index Terms- Business continuity planning, risk management, contingency approach, Malaysia, university