Paper Title
Factors Affecting Thai Football Fansí Purchase Intention Towards Thailandís Premier League Club Jerseys

Abstract
At this moment, Thai Premier League football becomes a fever in Thailand due to the development of league system, the increasing of Thai professional players, the incoming of popular foreign players, and the achievement of Thailand national team.The aim of this research was to study the factors affecting Thai football fansí purchase intention toward Thailand Premier League club jerseys.The results of the research showed that product quality, product design, team performance, perceived pride and social influence are the factors affecting Thai football fansí purchase intention on club jerseys. Marketing which combined price and promotion did not affect with Thai football fansí purchase intention on club jerseys. Keywords: Club Jerseys, Purchase Intention, Thai Football Fans, Thailand Premier League.