Paper Title
The Development Of Marketing Ecotourism Strategy In Upper Northern Thailand

Abstract
The purpose of this study was to 1.To study travelers’ behavior, lifestyles, and budget in Thais and foreigners in North 2.To explore factors affecting tourists’ before making tourism decision. It was found that tourists prefer to go to beautiful and well-known places; therefore, management of tourism must act in the way that ensures the beauty of the places in the long run and to ensure that its fame would not be decreased. This can be conducted by internal management of the places and via well-planned publicize. Factor of ‘safe to travel’ is also factor that management must give precedence to. Indexed Term - Ecotourism, Thai Tourism