Managing Small and Medium Enterprises in Creative Industry Sector for Promoting Indonesian Cultural Heritage Tourism
Cultural experience improvement in all respects, especially in the creation of locality through cultural industry will increase tourist numbers in the cultural heritage places. However, formanaging cultural heritage properties, the local government tends to implement public-private partnership. Consequently, small and medium enterprises (SMEs) become less competitive. This research aims to analyze the challenges and (re)-managing SMEsin creative industrial sector in Indonesia. The challenges faced by SMEs, namely (1) the distribution of creative economic potential in each region is not mapped in details; (2) limited access to markets, capital, and human resources; and (3) lack of optimality of supports from institutions that are capable of facilitating collaboration among government, community, entrepreneurship, and academy. To deal with the existing challenges, managing SMEs in creative industrial sector must be done by involving internal and external factors, including (1) the study of consumer behavior; (2) the involvement of actors from several sectors and stakeholders; and (3) policies and programs as supports for the development of creative industry-based SMEs.
Keywords - small and medium enterprises, creative industry sector, cultural heritage tourism, Indonesia