The Influence of Human and Social Capital on Creativity: A Situational Strength Perspective
Human capital and social capital are generally seen as having beneficial effects on creativity. We argue that such positive relationships between human/social capital and employee creativity depend on situational strength. Specifically, we consider the situational strength in terms of a perceived caring atmosphere and proactive personality, and contend that antagonistic effects, rather than beneficial effects, are likely. In a strong situation (i.e., when the perceived caring atmosphere is high or when the proactive personality is low), we hypothesize that a beneficial effect tends to occur. In a weak situation (i.e., when the perceived caring atmosphere is low or when the proactive personality is high), we hypothesize that a detrimental effect tends to occur. We collected survey data from employees in one funeral service organization in Taiwan (N=384). Our results suggest that such antagonistic effects occur when a proactive personality interacts with social capital to act on employee creativity, or when a perceived caring atmosphere interacts with human capital to act on employee creativity.
Keywords- creativity, social capital, human capital, proactive personality, caring atmosphere