The Strategies of Real Estate Marketing For the Rebranding, Khon Kaen Province
The study was to create a plan for rebranding and designing, The design and development of the identity of the Balance Creative Group had been conducted using focus group discussion between producers, entrepreneurs, designers, and operators. The research and review both in aesthetic and usage aspects were used to reflect the prominent point of the Balance Creative Group and they represented its brand. The design of the identity of the Balance Creative Group communicates the business personality, and specific patterns defines the image of the business whose products are quality, reliable, modern, unique, and prominent. These includes company logo, brand essence, positioning, vision, character, envelope, letterhead, business card, brochure (stationary design), communication, public relation, rebranding, magazine ad, press ad, outdoor ad, website, and event and roadshow. Experts and target groups were also invited to participate in group discussions and to have some activities together in order to add more creativeness from their experiences, knowledge, research and development, and identity design process. This led to an aspect of the design which facilitates living a life as we believe that a good residence make a good beginning in life and fulfill the meaning of ‘home’ in any aspects.
Keywords— Rebranding, Identity.