Ghettoization of World Economy and It’s Impact on Marketing
The study investigates the ghettoization of regions and countries in the time of globalization. It is a process similar to the one that took place in 16 century in Europe when ghettos were found. The outcomes of that process are some specifics in marketing that companies are implementing on those markets. Different cases were studied. Main point is Bulgaria and its situation as the poorest country in EU.
Keywords— Marketing Channels, Marketing Mix, Military Conflicts, Social Media.