An Investigation on Social Enterprises’ Business Model in Taiwan
This paper is to explore the business models of the social enterprises owned by Chinese entrepreneurs and tries to construct a business model. This study adopts a new qualitative study method fuzzy set qualitative comparative analysis, (fs / QCA) to conduct empirical study. The research conclusions further support the perspectives of Kristiansen (2004), Osterwalder & Pigneur (2010) and Grassl (2012): for the design of the model elements of the social enterprises run by Chinese entrepreneurs, we suggest that three elements (guanxi, social values, and social and environmental benefits) be considered for exploration to fully explore the 10 necessary business model elements. The business models of social enterprises run by Chinese entrepreneurs consist of customer segments (CS) which stands for the targeted customers, social and environmental benefits (SEB) social value propositions (SVP), customer relationships (CR), channels (CH), key resources, (KR) key activities (KA), guanxi (GX), cost structures (CS), and revenue models (RS). The preliminary exploration results verify that fs / QCA could assist researchers in finding out the causal correlation among variables, determine whether or not there are necessary conditions or sufficiency conditions and have a more objective analysis tool to interpret the causal correlation of small samples. It is also another approach for social science study to complete the gap in research methods between quantitative and qualitative research.
Keywords— Chinese Entrepreneurs, Social Enterprises, Business Model, fs/QCA.