Electronic Commerce Adoption in Malaysia: An Empirical Study of Small and Medium-sized Enterprises (SMEs)
Abstract- Since the advent of the Internet, electronic commerce (e-commerce) has grown substantially across the globe. The Small and Medium-Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The aim of this paper is to identify the usage of e-commerce in SMEs based on industries and employee number. Based on the data collected from 108 SMEs located in Klang valley, Malaysia it is found that usage of e-commerce is high in the service industryhaving less number of employees in the industry. The results also show that over recent years more SMEs are involved in usinge-commerce in their business operations and marketing campaigns.
Keyword- E-commerce, Small and Medium-Sized Enterprises, Industries, Adoption, Malaysia, Marketing