Paper Title
Demand Estimate For Chinese Language: A Case Study Of Bkk Market

The aim of this study was to analyze the factors which affected the demand of Chinese language learning in BKK including personal preference, expected benefits, economic and social atmosphere, substitute, affordability. The research instrument was questionnaire. In order to determine the impact of Chinese language demand in BKK, the data was analyzed by correlation method and logistic regression method. Besides, A descriptive analysis stated the current Chinese language learning status and demand in Bangkok. In light of the results, it was found that Chinese language demand is indeed influenced by the factors mentioned before. It can be used as a recommendation for standards, guidelines and development for Chinese language education business in Bangkok. Keywordsó Affordability, Bangkok, Chinese language demand, Economic and social atmosphere, Expected benefits, Personal preference, Substitute.